About Us

We are two sisters who think they are Elsa & Anna from Frozen, but in reality are Mary & Edith from Downton Abbey.

In the face of sibling rivalry, we have always been united by our love of cosmetics.

Bonding over our beauty routine woes – one has a dry skin and the other oily, one has curly hair and the other straight; our biggest challenge was figuring out the right products for us with the right ingredients.

Thoroughbred nerds, one of us traveled to far off places to figure out the HOW, and the other dedicated herself to study the WHY of beauty industry.

The purpose of this blog is to share with you all that we have learned about this constantly evolving beautiful world of beauty. 

Who we are

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About Juhi

I am a Cosmetic Chemist working in a cosmetic industry in New York. My first experiment was at the age of 3 when I snuck out a lipstick from my mom’s bag & applied it all over my face.  This obsession with cosmetics metamorphosed into passion a few years back when I built my own first lipstick & decided that I wanted to have a career in formulating products! I am also a trained Indian classical dancer and love to travel.  

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About Himani

An MBA graduate from Symbiosis International University, India, I started my career with Nykaa.com. Au contrairer to my sister, as a child I would often sit & ponder about a lot of things. At present, I work as a marketing research fellow. My primary focus of research is gathering insights about the beauty industry & portrayal of beauty in contemporary times. In my free time, I like to read, visit museums & go to the beach.