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After the Taco Bell Rap Battle, “The Taco Bell girl just owned you”, commercial on Grilled Chicken Burrito, Taco Bell introduced a new music-video like commercial entitled “It’s all about the Roosevelts”.

Varsity Fanclub Bobby Edner raps in this new commercial along with his group of friends as they drive towards Taco Bell. The commercial was featured in the opening previews of Transformers: Revenge of the Fallen and Public Enemies.

Taco Bell has replaced the 20-year sponsor McDonalds as NBA’s fast food partner on a 4 year contract on July 1, 2009, allowing them to advertise on ABC, TNT, ESPN and NBA-themed promotions.

Download “It’s All ABout the Roosevelts” Ringtone.

It’s All About the Roosevelts Lyrics – Taco Bell

Cash strapped
A little short on the greenbacks
Thats what its like
Growin up in the cul de sacs

Mobbin’ to the bell, we’re gettin something to eat
Have my shorties countin’ dimes ’cause todays my treat
I’m a big dog, my pockets full of change
Throw the dimes in the air, kid, I’m makin’ it rain

It’s all about the Roosevelts, baby
Flash them dimes, 79, 89, 99
It’s all about the Roosevelts, baby
Give me tacos and nachos and what’s yours

Pockets empty, wallets looking lean
Paper money’s out, silvers our new green.
Cruisin’ to the bell, we’re rolling cars three deep
Coinage in the glove box, dimes under the seat
I’m like a banker, always rollin’ with change
I ain’t a player, I’m just playing the game.

It’s all about the Roosevelts, baby
Flash them dimes, 79, 89, 99
It’s all about the Roosevelts.