Taylor Swift to Launch Own Perfume Line Fall of 2011
Swift has teamed up with Elizabeth Arden, the known maker of designer perfumes for fashion line Juicy Couture and celebrities such as Britney Spears and Elizabeth Taylor, to create her own line of perfume and fragrance products.
“We are very enthusiastic about partnering with Taylor Swift,” said Ronald Rolleston, Executive Vice President of Elizabeth Arden. “Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist.”
The company said that Swift will be personally involved in all aspects of product development, packaging and advertising, although, there is no name as yet for the new line.
“I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts,” Taylor says in a press release. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Look forward to Taylor Swift’s first fragrance that will be launched in late 2011.